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Video analytics in Media Studio
Tip: Metrics are aggregated by video, not by Tweet. If you have Tweeted the same video multiple times, we add up all metrics across those Tweets within this view). Video analytics in Media Studio - FAQs
The main Twitter video view metric is triggered when a user watches a video for at least 2 seconds and sees at least 50% of the video player in-view. This applies to View metrics for both uploaded videos and live broadcasts. I am seeing promoted views on my video. Where are they coming from? Promoted views can come from one of two places:
If there are promoted views that you do not understand, please reach out to your Twitter account manager. If you do not have an account manager, you can file a support ticket here: https://help.twitter.com/forms. How far back can I view video analytics in Media Studio? The data in Media Studio goes back to 2017. What analytics are tracked? Accounts with access to Media Studio will be able to access the Video Analytics Dashboard via the Analytics tab of Media Studio. Some examples of the analytics tracked include: Video starts Can I export the analytics? Yes, you can export analytics from both the Video Analytics Dashboard (VAD) and Media Studio. Can I export video-level analytics from my library? Yes. Click on a video in your library to open the media detail window. Then click the More analytics button to view advanced analytics. Then click the Export button that appears within that media detail
window. Video analytics on the Video Analytics Dashboard
Tip: use the downloaded .CSV file to calculate additional metrics as desired. Video analytics on the Video Analytics Dashboard - FAQs
No, this dashboard only includes analytics for uploaded videos, and does not include live broadcasts. For live broadcast analytics, click into each individual broadcast via the
Producer tab in Media Studio. What are the differences between video analytics found in Media Studio and on the Video Analytics Dashboard? Individual video analytics will be identical across Media Studio and the Video Analytics Dashboard. However there are differences in the availability of the metrics that can be found in each tool:
Insights: Audience
Insights: Audience - FAQs
‘Timing is everything’ is an Insights feature that displays
historical data of when your audience is on Twitter watching and engaging with video, providing you with the best time(s) to post video in order to maximize engagement, conversation, and viewership. What kind of data is used to populate the graph? The graph displays historical data showing when your audience is on Twitter watching video. Why are you sharing this data with me? In doing this, we’re providing you with the best
time(s) to post video in order to maximize engagement, conversation, and viewership. What timezone is the data displayed? The data will be displayed in your local timezone, however you can change the timezone via the dropdown. Should I only tweet during the highest engaged hours? No, we encourage you to continue tweeting throughout the day in order to maximize your reach with your audience, but consider posting some of those
tweets during your highest engaged hours. Why can I only see data going back a certain amount of time? We only have data for this feature available from approximately November 2019 forward. Insights: Audience - Common errors and warnings
This is likely just a temporary issue; try reloading the page after some time. Error: ‘Data cannot be generated for accounts with fewer than 1,000 followers’ We only allow users with over one thousand followers to see the ‘Timing is everything’ insights page. This message may also be displayed for the first 24 hours after a handle is granted access to Media Studio. After at least a week, this error message should no longer appear. Insights: Conversations
Insights: Conversations - FAQs
Understand what people are saying about you on Twitter with Conversation insights in Media Studio. Using content listening algorithms created by Twitter, Conversation insights goes beyond highlighting just mentions and hashtags to show the Tweets and insights you might ordinarily miss. What does ‘Conversation analysis’ show? Analyze the number of Tweets created about you, as well as the
unique authors creating those Tweets. Set the time range to daily, hourly, or by the minute to get more detail. You can also drag across the graph to zoom in on a specific date range. What does ‘Tweets’ show? View a timeline of conversations around you. Sort by Latest or Top Tweets; filter to see only Tweets from verified users, specific languages, or certain formats; set thresholds to filter the timeline to only view Tweets with high engagement or from accounts
with a minimum number of followers. Use this knowledge to get inspired to create content that resonates with people who are talking about you. What does ‘See who is talking about you’ show? Discover the people who are talking the most about you. This information is broken out into two sections — the most influential people (by follower count), and the people who talk about you most often (by number of Tweets). Easily follow these users to keep the conversation
going. Insights: Conversations - Common errors and warnings
This is likely just a temporary issue; try reloading the page after some time. Error: ‘Data cannot be generated for accounts with fewer than 1,000 followers’ We only allow users with over one thousand followers to see the ‘Conversation’ page. This message may also be
displayed for the first 24 hours after a handle is granted access to Media Studio. After at least a week, this error message should no longer appear. Share this article |