Duties and responsibilities of merchandiser in supermarket

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Merchandiser RoleWhat is the role of Merchandiser?

Merchandisers are responsible for everything that happens to a product from the moment it is delivered to the store to the moment a shopper picks it up off the shelf. They monitor product appearance and supply in various stores throughout their designated geographic area. By working closely with both suppliers, retailers, and manufacturers, they make certain that the promotion of specific products will increase sales over a period of time.

Some of the responsibilities of a merchandiser include, but are not limited to:

  • Collaborating with suppliers, manufacturers, and retailers to ensure proper execution of merchandising plans
  • Ensuring retailer compliance with merchandising strategies
  • Creating and organizing promotions and advertising campaigns
  • Maintaining inventory of products
  • Gathering information on market trends and customers’ reactions to products
  • Analyzing sales data - reporting growth, expansion, and change in markets

Business page link:

[Intro paragraph] Great job ads begin with two or three sentences introducing prospective merchandisers to your company, corporate culture, and working environment. Use this opportunity to set your position apart from competing listings by selling job candidates on your business, your values, and what you bring to the table for new employees.

Retail Merchandiser Job Responsibilities:

  • Produces store sales by providing point-of-purchase and shelf management services.
  • Determines call schedule by reviewing priorities with supervisor and discussing special instructions, product promotions, new products, and price changes.
  • Maintains customer relationships by visiting with store managers, department managers, and employees.
  • Answers questions, responding to special requests, and describes product features.
  • Maintains store shelves by observing displays of company products, removing damaged or freshness-dated products, tidying store shelves, and providing optimum display of products.
  • Maintains inventory by restocking shelves with product from inventory, observing inventory levels, prompting store management to reorder when levels appear low, and arranging for return and credit for damaged products.
  • Completes call report by observing display and pricing of competitors’ products.
  • Helps field sales representatives with special promotions by setting-up displays at aisle ends, checking daily on special promotions, observing customer reaction to special promotions, forwarding observations to management, and removing promotions at end of special promotion period.
  • Provides information by reporting growth, expansion, or closing of retail locations in assigned territory.
  • Maintains quality results by following and enforcing standards.
  • Enhances merchandising and organization reputation by accepting ownership for accomplishing new and different requests and exploring opportunities to add value to job accomplishments.

[Work Hours & Benefits] The job descriptions that get the most attention include details about working hours and benefits right here. Highlight the possibility for flexible hours as well as any seasonal or overtime requirements. This is also a great opportunity to describe any employee benefits that set your company apart, like profit sharing, commuter credits, or childcare reimbursement.

Retail Merchandiser Qualifications / Skills:

  • Product knowledge
  • Quality focus
  • Customer focus
  • Organization
  • Client relationships
  • Promotions
  • Reporting skills
  • Attention to detail
  • Territory management
  • Competitive analysis

Education, Experience, and Licensing Requirements:

  • High school diploma, GED, or equivalent required
  • Bachelor’s or associate’s degree in business or management preferred
  • Minimum 12 months experience in specific industry
  • Advanced supervisory experience a plus

[Call to Action] If you want the most responses to your job posting, conclude with a strong call to action. This is where you let prospective retail merchandisers know exactly how to apply, along with any specific details such as contact information for your hiring manager or required supporting documents. Or, you can simply tell them to “click on the apply button at the top of the job listing.”

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What are the roles and responsibilities of a merchandiser?

Creating and organizing promotions and advertising campaigns. Maintaining inventory of products. Gathering information on market trends and customers' reactions to products. Analyzing sales data - reporting growth, expansion, and change in markets.

What are the merchandiser skills?

Merchandisers typically need a high school diploma or GED, and often, a valid driver's license is required to travel to the assigned stores. Since merchandisers often work closely with buyers and customers, strong communication skills and a service-oriented approach are a must.