FIRST AID BEAUTY | EYE DUTY NIACINAMIDE BRIGHTENING EYE CREAM
This review was originally part of my blog article titled, A Few New Eye Creams I’m Really into Now With Farmacy, First Aid Beauty and More! You can still catch the full piece here.
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I’ve reviewed multiple products from First Aid Beauty on the blog, and published an entire brand review titled, Brands I Love: First Aid Beauty and the Best Facial Skincare For Sensitive Skin.
If you’re unfamiliar with the brand’s clean facial skincare for sensitive and irritated skin, get acquainted with FAB! Hands down, First Aid Beauty offers some of the best face creams for sensitive skin.
First Aid Beauty was founded in 2009 by Lilli Gordon, a mother, grandmother, and entrepreneur with a background in beauty who, like so many, struggled with sensitive skin.
All of the brand’s products are formulated to calm inflamed skin, prevent irritation — and deliver nothing that could antagonize the skin, particularly sensitive skin.
FAB uses tried-and-true, soothing ingredients like Colloidal Oatmeal, Oat Kernel Extract, Shea Butter, Feverfew Extract, even honey, at active levels. And nary a drop of denatured alcohol, fragrance or fragrant plant oils. I love that about First Aid Beauty and it’s one of the reasons that I trust them to offer some of the best skincare for sensitive skin.
So sure I was pumped about the brand’s newest eye treatment, the Eye Duty Niacinamide Brightening Eye Cream. As expected, it’s a clean, well-formulated and gentle treatment for around the eyes. But, it’s quite unexpected, too.
The first thing you notice about Eye Duty is its strikingly iridescent orangish hue. If it weren’t in a tiny 15mL pot labeled eye cream, I’d have no idea what it is. Maybe a primer, a concealer, a tone corrector?
FAB says it’s “an illuminating eye cream that visibly brightens, hydrates, and smooths the eye area while helping to reduce the appearance of dark circles over time.”
It’s a rather extensive INCI for an eye cream and I’m going to estimate that Eye Duty contains a concentration of 5% Niacinamide, a healthy dose of the antioxidant power brightener. The inclusion of a truly active level of antioxidant Niacinamide is perhaps my favorite thing about Eye Duty.
The Ingredient List of the First Aid Beauty Eye Duty Niacinamide Brightening Eye Cream:
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At a glance
No Synthetic Fragrance
Ulta Beauty at Target
Sensitive Skin
Combination Skin
Normal Skin
Oil-Free
Mature Skin
Highlights
- Visibly brightens, hydrates and smooths eye area
- Helps reduce appearnce of dark circles over time
- Formulated with Niacinamide
- Apply daily in the AM
- Vegan, Gluten-Free, Nut-Free, Nano-Free
- Oil-Free
- Safe for Sensitive Skin, Dermatologist Tested, Cruelty-Free, No Artificial Fragrance
Specifications
Health Facts: Vegan, Oil-Free, Nut Oil and Extract-Free
Beauty Purpose: Brightening, Moisturizing, Anti-Aging, Smoothing
Recommended Skin Type: Extra Sensitive, Normal, Sensitive, Mature, Combination
Net weight: .5 fl oz (US)
Item Number (DPCI): 342-01-3860
Healthcare Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
Description
First Aid Beauty's Eye Duty Niacinamide Brightening Cream instantly illuminates with peach micro-pearls to help the eye area appear dewy and revitalized. Sodium hyaluronate helps smooth and visibly plump. Niacinamide, pumpkin seed extract, and caffeine help diminish the look of dark circles over time by targeting two key causes: skin pigmentation (brown circles) and puffiness (blue circles).
No Synthetic Fragrance
A product that either makes an on-pack statement indicating that it does not contain synthetic fragrance, or carries an unqualified on-pack statement "no fragrance".
Ulta Beauty at Target
This product is a part of the Ulta Beauty at Target experience.
Sensitive Skin
Recommended for Sensitive Skin.
Combination Skin
Recommended for Combination Skin.
Normal Skin
Recommended for Normal Skin.
Mature Skin
Recommended for Mature Skin.
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