How much do creators get paid on tiktok

TikTok was launched in the US in 2018 and can now boast nearly 80 million users, with over a billion worldwide, making it one of the fastest growing social media platforms. To help keep short-form video creators on its app, the company set up a Creator Fund in 2020 that distributes money based on certain conditions. Creators can also accept virtual gifts from fans during TikTok LIVE videos. But the influencers on the site make far more through sponsorships.

In December, TikTok announced an additional way that creators could monetize their content on the site, receiving money directly from viewers even when they are not livestreaming. The company has created a new “Creator Next” portal which will organize all money-making avenues in one place.

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How do creators make money on TikTok

Before TikTok set up the Creator Fund, TikTokers had to rely on deals and sponsorships they secured outside of the app. However, they need to have a minimum of 100,000 followers to participate and only the most popular creators could hope to make serious money through the fund. The platform also let creators receive virtual gifts called Diamonds while they were broadcasting TikTok LIVE videos. TikTokers could then redeem those Diamonds for money.

Now, though, TikTokers can receive virtual gifts even when they aren’t livestreaming and also get money straight from the viewers as Tips. TikTok will not take a cut of the Tips but those sending the money pay a small processing fee. The app avoids Apple’s App Store in-app purchase fees and 30 percent commission for in-app purchases by using its own payment provider Stripe.

Which creators make money on TikTok?

In order to be able to monetize a TikTok account, personal creators need to meet certain requirements, Business Accounts are ineligible to participate. They need to have at least 10,000 followers to be allowed to sign up for the TikTok Creator Marketplace according to TechCrunch, but can differ depending on region. This will give them the opportunity to collaborate with brands on various opportunities.

Creators must be at least 18 years of age to participate and in good standing with the Community Guidelines. Their content must have a minimum of 100,000 views in the last 30 days in addition to posting three new videos in the same time frame.

Currently, creators in US, UK, Germany, France, Italy or Spain can be invited to participate in the TikTok Creator Marketplace. In the coming months it will be expanded to Canada and Australia.

For a lucky few TikTok creators the sky is the limit

According to SEO Design Chicago TikTokers that qualify for the Creator Fund, those who have at least 100,000 followers, could make between $200 to $1,000 a month. Those with over a million could earn $1,000 to $5,000 and more per month. Viral content creators could potentially make up to a million dollars per post. But unfortunately most TikTokers don't make very much if anything from the Creator Fund.

Business Insider spoke to several TikTokers to get an idea of how much can be made. Personal finance influencer Preston Seo told them that his account makes about $9 to $38 a day on average. With his 2.1 million views he got less than $1,700 from the Creator Fund over a five-month period. To supplement their income TikTokers make brand deals and promote songs on their accounts. In the case of Seo, he earns $600 per sponsored post.

Top paid TikTokers

The amount a TikToker gets paid doesn't always correlate with the number of followers. Earning money from the platform is more about how an influencer markets their own brand, how much sponsors are willing to pay them to promote a product and merchandising. Here are Forbes estimates for the top five TikTok earners in 2021.

• Charli D’ Amelio: $17.5 million with 133 million Followers
• Dixie D’ Amelio: $10 million with 57 million Followers
• Addison Rae: $8.5 million with 86 million Followers
• Bella Poarch: $5 million with 87 million Followers
• Josh Richards: $5 million with 26 million Followers
• Kris Collins: $4.75 million with 42 million Followers
• Avani Gregg: $4.75 million with 39 million Followers

Being a TikToker can be a full-time career or another source of passive income. TikTok is actually paying creators for their videos but how much does it pay? If you’ve been wondering this, we are going to share with you the average earnings of TikTokers.

It isn’t peanuts or enough to build a mansion for an average user but will get better once you are able to build a massive audience. Recently, TikTok has also rolled out Creator Next, which is an opt-in campaign aiming to help creators with monetization tools.

TikTok has been putting in efforts to aid the creators in earning money. And, some of them are literally bagging in millions of dollars. Let’s quickly move further to find out how much is TikTok paying creators for views on their videos.

How Much does TikTok pay per view on a Video?

TikTok has enjoyed massive growth in a comparatively shorter span of time than other apps. The good thing is that the platform didn’t refrain from sharing the success with creators on the platform.

Initially, TikTok wasn’t paying any money to creators for the videos. Users had to use the fame to find other sources of earnings like brand deals, promotions, etc. But now, TikTok is paying real money to creators for views on their videos via the “Creator Fund” every month.

TikTok pays between 2 to 4 cents per 1,000 views on a video. The payout varies depending on certain factors that aren’t disclosed by TikTok publicly. That’s why different creators receive different payouts despite having a similar number of views.

However, not every TikTok user gets paid for the views. To become eligible, a user must apply for the TikTok “Creator Fund” and get accepted.

How much money do viral TikTok videos make?

Have you ever wondered how much money do the viral TikTok videos make? If you’ve been expecting a lot, then you might be a bit disappointed. As we know from the sources that TikTok pays around 2 and 4 cents per 1,000 views on a TikTok video.

And, as we know that viral TikTok videos receive millions of views. So, a TikTok video with a million views earns around $20 to $40. You can now calculate the earnings of videos with millions and billions of views.

As an example, Zach King’s Harry Potter Illusion video gained over 2.2 billion views. It means the video earned him around $90,000. Successful TikTokers are generating massive figures with their TikTok videos. But for average users, it isn’t a lot.

More Ways for Earning on TikTok

Apart from this, there are multiple other ways where you can earn money on TikTok. However, TikTok itself doesn’t pay you for this, but the fans, brands, and other sources will be the source of income.

The popular ways from which TikTokers can earn include Tips, Live Gifts, Affiliate Marketing, and Brand Collaborations on TikTok.

1. Tips: Fans can now send tips to their favorite creators. TikTok charges a small processing fee for the sender and doesn’t take any commission from the creator.

2. Creator Marketplace: It is a platform by TikTok where brands can meet suitable influencers, and influencers can find the brands from their niche.

3. Video/Live Gifts: Fans can send Gifts to their favorite creators on their Live streams and videos. Creators will earn diamonds from them which can be converted into coins, and then get real money. 2 Diamonds convert to 1 Coin (This means TikTok takes 50% commission from the Diamonds).

4. Brand Collaborations/Sponsorships: If you have a huge audience base, the brand will connect with you to promote their products/services. They’ll pay massive figures to market their items. This is the major source of income for most of the TikTokers. It is also known as Influencer Marketing.

5. Affiliate Marketing: You can share and promote certain products and services through your videos and live streams on TikTok. Your goal is to inspire the viewer to make a purchase through your affiliate link. When they do it, you will receive a commission.

6. Selling Merchandise: Creators will also be able to make and sell their products (official merchandise) on TikTok via Teespring, which is a custom products e-commerce platform. You can also use other platforms like Shopify, Magento, etc for this purpose. You will need a humongous fan following to make money using this method.

Can you make a financially successful career on TikTok?

Yes, it is actually possible to have a financially successful career on TikTok. However, it isn’t easy or free money. You’ll have to put in a lot of effort to create valuable videos that your viewers would love watching. Less than a percent of TikTokers get viral with luck.

The rest of them have been trying to make that one viral video for years. If you want to earn real money from TikTok, you must possess the passion to make quality short videos, have a personality to influence the fans, and use all the monetization tools available on the platform.

Not everyone is able to earn from TikTok but the smart TikTokers are collecting huge profits every month. Your goal should be to move from average to smart gradually.

Saquib Hashmi

A simple Netizen on a hunt for stories worth sharing. Presenting them here in a spicy form. I hope they offer you value and knowledge.

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