Treat yourself to the delectable flavors of Woodford Reserve Bourbon Whiskey!
Introduced in 1996, Woodford Reserve is a bourbon brand hailing from Woodford County, Kentucky, owned by the Brown-Forman Corporation. It is the same company that owns Old Forester and the legendary Jack Daniel's. Produced at the Woodford Reserve Distillery, their bourbon is known for offering a slightly spicier character thanks to the higher proportion of rye in its mash bill.
The Woodford Reserve Bourbon Whiskey is so much an excellent choice for both sipping and mixing that Brown-Forman entered an agreement with Churchill Downs. The brand became the Kentucky Derby’s official bourbon with the Woodford Reserve Bourbon Whiskey used for the famous $1,000 Mint Juleps served to patrons every derby day.
Each batch of the Woodford Reserve Bourbon Whiskey starts with a mash from 72% corn, 18% rye, and 10% malted barley being fermented and then triple-distilled to create a clean and smooth spirit. After this, the whiskey undergoes aging in new, charred American oak barrels, developing its flavors for roughly 6-7 years before finally being proofed with pure water, bottled, and labeled.
Each sip of this dark-amber bourbon is a welcoming aroma of vanilla, sweet corn, zesty orange, and oak, giving way to a full-bodied and flavorful palate brimming with sweet notes of toffee, caramel, and chocolate supported by warm baking spices and toasted oak before wrapping up with a smooth and satisfying finish of spice, cereal grains, and oak.
A recipient of the double gold medal at the 2013 San Francisco World Spirits Competition as well as numerous other awards, the Woodford Reserve Bourbon Whiskey needs no introduction making it a great gift choice for friends and loved ones.
Do not hesitate to send this gift for whiskey lovers today as a token of your appreciation or as a generous surprise gift and let them enjoy its spectacular taste to the last drop.
Whisky fans have looked beyond Scotland for exciting and innovative expressions coming from the likes of the US, Ireland and Japan. Interest in world whisky has risen, and brands have been quick to jump on trends such as long drinks and lower‐ABV offerings.
This year’s World Whisky Brand Champion title returned to an American brand, after Canadian whisky Crown Royal stole the show last year. This 2021 accolade went to Brown‐Forman’s Woodford Reserve Bourbon, which entered the million‐case ranks for the first time in 2020, climbing by 13.6% to one million cases.
Mark Bacon, senior vice‐president and global brand director for Woodford Reserve, attributed the brand’s success to its “unwavering commitment to quality. We deliberately crafted a Bourbon whose flavours would appeal to whiskey drinkers worldwide.” The brand’s biggest market is the US, followed by the UK. Bacon says: “We are growing across the world, especially in Europe and Australia, and are seeding our brand in Asia. GTR is also important to our growth.”
In March this year, the company revealed plans to expand the Woodford Reserve Distillery in Kentucky, which will double its production capacity to meet “growing demand” for the Bourbon brand. The expansion is expected to be completed by summer 2022.
It was a picture of health across American whiskey, with most brands in growth. Jim Beam continued its growth trajectory, increasing by 3.3% to 10.7m. Brown Forman’s flagship Tennessee whiskey Jack Daniel’s registered its first decline in five years (down by 8.1%), but its honey‐flavoured variant rose by 6.3%.
In the Irish contingent, Tullamore Dew’s sales took a tumble, dropping by 17.1%, while category leader Jameson’s sales fell by 5%. Canadian whisky performed slightly better, with Crown Royal surpassing 8m cases (up 3.2%), and minor declines for Canadian Club and Black Velvet. Japanese whisky also experienced some positive growth, with the Torys brand posting a double‐digit increase.
World whisky (figures: million 9l-case sales)
| BRAND | OWNER | 2016 | 2017 | 2018 | 2019 | 2020 | %+/- |
| American | |||||||
| Jack Daniel’s | Brown-Forman | 12.5 | 13 | 13.3 | 13.4 | 12.3 | -8.1% |
| Jim Beam | Beam Suntory | 8 | 8.9 | 9.7 | 10.4 | 10.7 | 3.3% |
| Evan Williams | Heaven Hill Brands | 2.3 | 2.4 | 2.6 | 2.8 | 3 | 7.7% |
| Maker’s Mark | Beam Suntory | 1.7 | 1.9 | 2.2 | 2.4 | 2.4 | -0.3% |
| Jack Daniel’s Tennessee Honey | Brown-Forman | 1.5 | 1.7 | 1.8 | 1.9 | 2 | 6.3% |
| Seagram’s 7 | Diageo | 2.9 | 2.9 | 2.7 | 1.9 | 1.9 | -1.6% |
| Bulleit | Diageo | 1.3 | 1.5 | 1.6 | 1.7 | 1.8 | 5.3% |
| Wild Turkey (including Wild Turkey American Honey) | Campari Group | 1.5 | 1.5 | 1.6 | 1.6 | 1.7 | 4.3% |
| Woodford Reserve | Brown-Forman | 0.5 | 0.6 | 0.7 | 0.9 | 1 | 13.6% |
| Canadian | |||||||
| Crown Royal | Diageo | 6.8 | 7 | 7.3 | 7.9 | 8.1 | 3.2% |
| Canadian Club | Beam Suntory | 2 | 2 | 2 | 2 | 2 | -1.2% |
| Black Velvet | Heaven Hill Brands | 2.2 | 2.2 | 1.9 | 1.9 | 1.8 | -3.5% |
| Irish | |||||||
| Jameson | Pernod Ricard | 6.2 | 6.9 | 7.5 | 8.1 | 7.7 | -5.00% |
| Tullamore Dew | William Grant & Sons | 1 | 1.2 | 1.3 | 1.4 | 1.2 | -17.70% |
| Japanese | |||||||
| Suntory Kakubin (including Highball) | Suntory Spirits | 4.4 | 4.7 | 5.0 | 5.2 | 5.1 | -2.3% |
| Black Nikka | Asahi Breweries | 2.7 | 3.0 | 3.2 | 3.4 | 3.3 | -2.9% |
| Torys (including Highball) | Suntory Spirits | 1.7 | 2.0 | 2.3 | 2.6 | 2.9 | 10.9% |